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Know Your Buyer & Build The Relationship
Lee Frederiksen and his team at the Hinge Research Institute, recently published “Inside the Buyer's Brain”, in which they pose solutions to key advanced sales questions...Read More
Five Processes That Foster Innovative Companies
In their book “The Innovator's DNA”, Dyer and Hal Gregersen note five skills of disruptive Innovators. They really are practices that foster innovation...Read More
Tweets: An Indicator of TV Viewership?
Twitter is going public. It plans, like almost all social media, to earn revenue from advertisements. One way it's considering doing so is by amplifying the value of TV show advertisers...Read More
Inappropriate Indicators Mislead You
About 30 years ago, I worked on Capitol Hill, handling health and environment legislation for (now) Senator Barbara Mikulski...Read More
Eight Key Sales Skills
I recently ran across a list of 8 key sales skills by Allen Guy, author of Playing to Win: the Sport of Selling. Since every presenter sells an idea, service or product, I thought I'd share them and amplify on them...Read More
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Our Chairman, Jerry Cahn, Ph.D., J.D. is an energizing public speaker who was trained as a psychologist and attorney and has an with expertise in strategy, management...