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Helping Executives Win Deals, Advance Careers and Improve Lives
  April 2012 Newsletter R#:!#Num

The Great Sales Robbery

With baseball season upon us, imagine being a team manager. To win, you hire the best possible players that you can. You train them to hit, catch and run as best they can, give them the bats, gloves, uniforms and daily encouragement to encourage peak performance. Now imagine another team that, while it claims its goal is winning, requires each player to wear a 75 pound knapsack every time at bat and on base, and makes them wear sun glasses that are scratched and distort perception. Which team do you think is going to win more games?

As my experiences with corporate sales teams has shown over the years (and again recently), selling is no different. One Company gives its sales team a clear, concise, compelling presentation template and encourages each person to customize it for each prospect. This allows the sales people to master the message, focus on making it resonate with each prospect’s unique needs, and practice delivering it persuasively. The competitor’s sales people use presentation templates that are difficult for both the customer and sales person to follow; it require the sales person to invest a substantial amount of energy to overcome the inherent limitations of the poorly written, structured and designed presentation. The sales people dread presenting and often apologize for the presentation!

While the first group of sales people aligns all their energy to achieve the goal of selling, the latter sales people are having their sales energy robbed from them. Not surprising, the first company consistently outsells the second.

As the Chief Sales Officer (CSO) – whether you’re a CEO, President or dedicated Sales Leader – your decision about sales tools and training determines sales success. You determine whether sales people can coast to each close – and use the extra energy to close more deals – or every day slog through each and every “battle”, ultimately closing fewer deals, with lower margins, and with much more stress and hardship. The enlightened CSO unleashes the sales team’s ability to connect with the prospects and use their sales and negotiation skills to advance the sales process. The other CSO is robbing his people of potential success.

A recent experience with a company’s sales presentation spurred this article. The CSO deserves to have all his sales people delivering ADAPs – audience-driven, authentic presentations – which meet the needs of both the prospect and the sales presenter. ADAPs allow companies to close more easily and quickly, and move on to the next opportunity. Instead he’s forced to rely on an internal graphic producer who has little experience walking in the moccasins of prospects and sales. The best way to build a winning ADAP is to review the presentation from the perspective of the prospect (who sees competitors’ presentations and knows what he/she wants to see, hear and know) and from that of sales people who despair of slogging through overly complicated material that confuses and distracts everyone.

If you want some quick feedback on a sales presentation from experts who’ve worked with over 5000 presenters, contact jerrycahn@presentationexcellence.com.


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Our Spring 2012 Webinar series – Wednesdays from 1-2 PM ET during April and May. To register for any of the 8 FREE webinars, click here.

Workshop Invitation!
Executive Presentation
Training Workshop

Hosted by Jerry Cahn, Ph.D., J.D
Thursday, June 14, 2012

Are your presentations really working for you? Is your PowerPoint making it easier for you to get the message to the audience, or are you working hard to overcome its flaws? Will you "get through this presentation" and then try to forget it – or will it be a stepping stone in making your career?

Present like a Pro is a workshop that enables you to close more deals and enhance your career. Learn how to create an audience-driven Authentic presentation (ADAP), by mastering the 5 S's:
  • Select just the right Substance to present to accomplish your goal and eliminate distractive details.
  • Use a Structure which organizes the material to lead the audience to take the desired action.
  • Use a Style of powerful words & graphics to engage audiences and not bore them!
  • Harness critical Speaking skills to overcome fears, exude confidence and demonstrate your competence.
  • Be aware of the Set-Up: the audience's needs, your ability to present effectively, and where the meeting will take place.
REGISTER NOW!

During this program you'll practice by delivering your own presentation, and get feedback from video & group. To promote your company, service or product - and your career, don't miss this workshop. To register for the Early Bird Special, click here.

Yes, we also offer in-house corporate group training and one-on-one coaching. Share with us your needs and we'll find the right solution for you. Click here.

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From Our Associates
  • www.VistageNewYork.com - Join the CEO Game Changers, Trusted Advisors, and Chief Sales Officers (CSOs) as they accelerate their corporate and personal growth.
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